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Ingredients for Success awards $50,000 to three entrepreneurs. Along with the monetary award, winners will receive the necessary resources and tools provided by the NBCC to drive sustainable growth and success.
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Black founders, CEOs, and owner operators are welcome to apply to this national grant competition where three winners are ultimately awarded a total of $150,000. Supporting Black-owned businesses is an act of closing the wealth gap experienced by the Black community. We encourage all eligible to learn more about applying.
Famous Amos launched this initiative in honor of the brand’s founder Wally Amos to create pathways for Black business owners to thrive.
Eligibility
We build websites that generate desired results through responsive and modern interfaces.
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.
Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to
The Outcomes
The Ingredients for Success Initiative will support recently created businesses effected by the pandemic. Entries must be submitted by Monday, June 26th by 11:59 p.m. EST.
Ten finalists will be chosen to move to the 2nd round of judging, with the first round winners being announced in July. Judges include, Steve Canal and Nancey Harris.
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10 finalists across various categories compete for cash, mentorship and supportive business resources. The list of finalists will be published live on the site. Each finalist will be given the opportunity to participate in the final round of considerations. The three winners will take home a $50,000 grant each.
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Thank you for expressing interest in participating in the program! Let's keep it going!
Find ResourcesTo qualify for the Ingredients for Success Initiative, your business must be at minimum 90% Black-owned.
We're looking to support businesses most affected by the pandemic. Applicants must be in business for five years or less.
Your business must be based in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths.
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Ten finalists will be chosen to move to the 2nd round of judging, with the first round winners being announced in January. Judges include, Mandy Bowman, Steve Canal, Roby Mercharles and past grant reciepients Nancey Harris & Tracy V Greene.
See more
The Famous Amos: Ingredients for Success Grant recipients will receive a complete suite of mentoring and coaching resources. Grant recipients will work personally with the executive leadership of both the NBCC and The American Dream Market Place to ensure the mental well being of you as an entrepreneur, and that of your business. 75% of millennials deem mentoring critical to their success Managerial productivity increased by 88% when mentoring was involved, versus only 24% with training alone
Explore Our Resources
Yes, the pitch video is a necessary component of your grant application. Your application cannot be accepted without a pitch video.
Please visit this link for the grant application.
No, this contest is open only to US-based registered businesses.
The application period ends on June 26th, 2022. Within the following two weeks, ten finalists will be announced on the Ingredients for Success website and via Famous Amos social media posts. The three finalists will be announced in August 2022.
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